Grown + Gathered by FTD
Grown + Gathered was a new product launch for Mother's Day of 2018. Inspired by Teak and Twine, FTD wanted to introduce a beautifully bundled box with carefully selected gifts for any occasion. The deliverables included a logo lockup, package design, a landing page, emails that introduced the new product and social content.
Product Photo Art Direction: Mackenzie Rollins, Ashley Anthony
Director of Photography: Merri James
Copy: Colleen McDunn
Creative Director: Cali Zumdahl
Social Photography: Cali Zumdahl

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